Potential Target Audience

Having done background research into music promo videos, magazine advertisements and album covers, I have discovered some codes and conventions used within the industry, these will be useful to bear in mind when planning and making my own project. However, I will also need to consider the target audience to aim my product towards. In order to endorse the song, the product has to be aimed at the right market so it is designed for their enjoyment. If the target audience is right and the context appeals to the audience, a music video, advertisement and album cover can boost sales of merchandise and albums thus increasing popularity and profits.

I have decided to aim my project at an age range of 16 to 25. I decided this was the most suitable age from my research as most videos were aimed at a younger generation. This is also backed up by research on videos from Youtube and looking through who had posted comments.

By devising a questionnaire, I can gain a clear understanding as to exactly who is interested in music videos and what genre of music they enjoy, this will be particularly useful when choosing a song to base my project around. It also determines what types of music videos are most popular and which media source is used most for viewing them. This will give me a clear idea of what styles and techniques to include and also where the finished product will be shown.

I have decided to limit the questions to the music video, the reason for excluding direct questions about the advertisement and CD cover is partly because I didn’t want the questionnaire to be lengthy, thus frustrating the participants. Also because the video is the main task and the other two products will naturally take influences from the video in order to conform to the conventions I have researched.

I have ensured that the layout of the questionnaire is easy to take and read, I have produced a tally that doesn’t require lengthy answers and is indicated by a single line. I intend to gather information for my questionnaire by using a clip board and asking people on my local high street at random. This way, I will get unbiased results from people with a wide range of backgrounds and interests. I will use green pen for anyone aged between 16 and 25 and red for anyone 25 and over, this is because I want to differentiate between my target audience results and those outside the target audience.