In total I have surveyed 30 people at random whilst trying to get an even mix of genders. I feel I now have enough information to analyse and consider whilst planning my products. I marked anyone over the age of 26 in red and I will review this data but not let it influence any decisions I make for my product.
Age: I surveyed 25 people between the ages of 16 and 25 and 5 people over the age of 26, this gives me 25 people within my target audience which is a large enough data base to get an idea of what the consumer wants.
Gender: Having managed to get a 50/50 mix of males and females my data should not be bias to any gender.
Genre: The two most popular genres of music were ‘pop chart’ and ‘indie’. Pop received 8 votes (2 from over 26’s) whilst ‘indie’ gained 10. I was considering an indie song choice which is now justified as it seems a popular amongst my target age group. Another genre I was considering was R&B, however this only received 2 votes so I wouldn’t be appealing to a wide enough consumer group.
Time spent watching music videos: The results from this question surprised me as I predicted that most people would watch under an hour a week as they usually last no longer than 5 minutes but it would appear to be a regular activity for most participants I asked the majority of people said they watched between 1 and 2 hours a week (13 votes).
What medium music videos are watched on: The two prominent answers are by viewing them online and watching music channels (online-10 music channels-11). This tells me that music channels are a good platform and are still very popular in this online age.
Music channels: Having discovered that a large amount of people watch music channels it’s important that I choose the right ones to show and promote my video. The two most popular were MTV and NME, these would both be suitable choices for my possible genre, ‘indie’.
Personal style: The reason I wanted to know this is so I know how important my actors clothing and style is and weather I should dress them in order to conform to stereotypes associated with the genre of music. I found that most people said it wasn’t important to them with 19 votes (4 red) and 11 people said it was. However it still may be beneficial to conform to stereotypes because it won’t affect those who don’t follow the styles but it will benefit those who do.
Influence over song: The majority of people feel that music videos do influence their decisions about a song. This confirms the importance of the video and its power to promote a song.
Type of videos: Almost all people chose narrative, cameo or performance with only a few liking animation or dance. Narrative is the style I am considering and I am reassured that its popular amongst the consumer.
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