Monday, 31 January 2011
Thursday, 27 January 2011
Wednesday, 19 January 2011
Song Choice
Rumble Strips – Girls And Boys In Love Lyrics
Just ’cause you think it,
Don’t make it so,
Drop you to drink it,
Won’t let you go.
CHORUS
Plenty of girls and boys in love,
Plenty of girls and boys in love.
Move to the city,
Loose all your heart,
She weren’t that pretty,
You ain’t too smart.
CHORUS
Plentyof girls and boys in love,
Plenty of girls and boys in love.
But ain’t it a shame,
Woaaah oooohhh,
Ain’t it a shame,
Woaaah oooohhh,
Ain’t it a shame,
I’ve let you go,
Plenty of girls… and boys in love.
Plenty of girls… and boys in love (3x)
Single Song Words by Artist / Band : Rumble Strips
Lyrics Title : Girls And Boys In Love
Taken from Album : Girls And Weather
Single Released : Sept – Oct 2007
Music Genre : Soul / Indie / Pop
Just ’cause you think it,
Don’t make it so,
Drop you to drink it,
Won’t let you go.
CHORUS
Plenty of girls and boys in love,
Plenty of girls and boys in love.
Move to the city,
Loose all your heart,
She weren’t that pretty,
You ain’t too smart.
CHORUS
Plentyof girls and boys in love,
Plenty of girls and boys in love.
But ain’t it a shame,
Woaaah oooohhh,
Ain’t it a shame,
Woaaah oooohhh,
Ain’t it a shame,
I’ve let you go,
Plenty of girls… and boys in love.
Plenty of girls… and boys in love (3x)
Single Song Words by Artist / Band : Rumble Strips
Lyrics Title : Girls And Boys In Love
Taken from Album : Girls And Weather
Single Released : Sept – Oct 2007
Music Genre : Soul / Indie / Pop
Tuesday, 18 January 2011
Thursday, 13 January 2011
Analysis of Questionnaire
In total I have surveyed 30 people at random whilst trying to get an even mix of genders. I feel I now have enough information to analyse and consider whilst planning my products. I marked anyone over the age of 26 in red and I will review this data but not let it influence any decisions I make for my product.
Age: I surveyed 25 people between the ages of 16 and 25 and 5 people over the age of 26, this gives me 25 people within my target audience which is a large enough data base to get an idea of what the consumer wants.
Gender: Having managed to get a 50/50 mix of males and females my data should not be bias to any gender.
Genre: The two most popular genres of music were ‘pop chart’ and ‘indie’. Pop received 8 votes (2 from over 26’s) whilst ‘indie’ gained 10. I was considering an indie song choice which is now justified as it seems a popular amongst my target age group. Another genre I was considering was R&B, however this only received 2 votes so I wouldn’t be appealing to a wide enough consumer group.
Time spent watching music videos: The results from this question surprised me as I predicted that most people would watch under an hour a week as they usually last no longer than 5 minutes but it would appear to be a regular activity for most participants I asked the majority of people said they watched between 1 and 2 hours a week (13 votes).
What medium music videos are watched on: The two prominent answers are by viewing them online and watching music channels (online-10 music channels-11). This tells me that music channels are a good platform and are still very popular in this online age.
Music channels: Having discovered that a large amount of people watch music channels it’s important that I choose the right ones to show and promote my video. The two most popular were MTV and NME, these would both be suitable choices for my possible genre, ‘indie’.
Personal style: The reason I wanted to know this is so I know how important my actors clothing and style is and weather I should dress them in order to conform to stereotypes associated with the genre of music. I found that most people said it wasn’t important to them with 19 votes (4 red) and 11 people said it was. However it still may be beneficial to conform to stereotypes because it won’t affect those who don’t follow the styles but it will benefit those who do.
Influence over song: The majority of people feel that music videos do influence their decisions about a song. This confirms the importance of the video and its power to promote a song.
Type of videos: Almost all people chose narrative, cameo or performance with only a few liking animation or dance. Narrative is the style I am considering and I am reassured that its popular amongst the consumer.
Age: I surveyed 25 people between the ages of 16 and 25 and 5 people over the age of 26, this gives me 25 people within my target audience which is a large enough data base to get an idea of what the consumer wants.
Gender: Having managed to get a 50/50 mix of males and females my data should not be bias to any gender.
Genre: The two most popular genres of music were ‘pop chart’ and ‘indie’. Pop received 8 votes (2 from over 26’s) whilst ‘indie’ gained 10. I was considering an indie song choice which is now justified as it seems a popular amongst my target age group. Another genre I was considering was R&B, however this only received 2 votes so I wouldn’t be appealing to a wide enough consumer group.
Time spent watching music videos: The results from this question surprised me as I predicted that most people would watch under an hour a week as they usually last no longer than 5 minutes but it would appear to be a regular activity for most participants I asked the majority of people said they watched between 1 and 2 hours a week (13 votes).
What medium music videos are watched on: The two prominent answers are by viewing them online and watching music channels (online-10 music channels-11). This tells me that music channels are a good platform and are still very popular in this online age.
Music channels: Having discovered that a large amount of people watch music channels it’s important that I choose the right ones to show and promote my video. The two most popular were MTV and NME, these would both be suitable choices for my possible genre, ‘indie’.
Personal style: The reason I wanted to know this is so I know how important my actors clothing and style is and weather I should dress them in order to conform to stereotypes associated with the genre of music. I found that most people said it wasn’t important to them with 19 votes (4 red) and 11 people said it was. However it still may be beneficial to conform to stereotypes because it won’t affect those who don’t follow the styles but it will benefit those who do.
Influence over song: The majority of people feel that music videos do influence their decisions about a song. This confirms the importance of the video and its power to promote a song.
Type of videos: Almost all people chose narrative, cameo or performance with only a few liking animation or dance. Narrative is the style I am considering and I am reassured that its popular amongst the consumer.
Wednesday, 12 January 2011
Potential Target Audience
Having done background research into music promo videos, magazine advertisements and album covers, I have discovered some codes and conventions used within the industry, these will be useful to bear in mind when planning and making my own project. However, I will also need to consider the target audience to aim my product towards. In order to endorse the song, the product has to be aimed at the right market so it is designed for their enjoyment. If the target audience is right and the context appeals to the audience, a music video, advertisement and album cover can boost sales of merchandise and albums thus increasing popularity and profits.
I have decided to aim my project at an age range of 16 to 25. I decided this was the most suitable age from my research as most videos were aimed at a younger generation. This is also backed up by research on videos from Youtube and looking through who had posted comments.
By devising a questionnaire, I can gain a clear understanding as to exactly who is interested in music videos and what genre of music they enjoy, this will be particularly useful when choosing a song to base my project around. It also determines what types of music videos are most popular and which media source is used most for viewing them. This will give me a clear idea of what styles and techniques to include and also where the finished product will be shown.
I have decided to limit the questions to the music video, the reason for excluding direct questions about the advertisement and CD cover is partly because I didn’t want the questionnaire to be lengthy, thus frustrating the participants. Also because the video is the main task and the other two products will naturally take influences from the video in order to conform to the conventions I have researched.
I have ensured that the layout of the questionnaire is easy to take and read, I have produced a tally that doesn’t require lengthy answers and is indicated by a single line. I intend to gather information for my questionnaire by using a clip board and asking people on my local high street at random. This way, I will get unbiased results from people with a wide range of backgrounds and interests. I will use green pen for anyone aged between 16 and 25 and red for anyone 25 and over, this is because I want to differentiate between my target audience results and those outside the target audience.
I have decided to aim my project at an age range of 16 to 25. I decided this was the most suitable age from my research as most videos were aimed at a younger generation. This is also backed up by research on videos from Youtube and looking through who had posted comments.
By devising a questionnaire, I can gain a clear understanding as to exactly who is interested in music videos and what genre of music they enjoy, this will be particularly useful when choosing a song to base my project around. It also determines what types of music videos are most popular and which media source is used most for viewing them. This will give me a clear idea of what styles and techniques to include and also where the finished product will be shown.
I have decided to limit the questions to the music video, the reason for excluding direct questions about the advertisement and CD cover is partly because I didn’t want the questionnaire to be lengthy, thus frustrating the participants. Also because the video is the main task and the other two products will naturally take influences from the video in order to conform to the conventions I have researched.
I have ensured that the layout of the questionnaire is easy to take and read, I have produced a tally that doesn’t require lengthy answers and is indicated by a single line. I intend to gather information for my questionnaire by using a clip board and asking people on my local high street at random. This way, I will get unbiased results from people with a wide range of backgrounds and interests. I will use green pen for anyone aged between 16 and 25 and red for anyone 25 and over, this is because I want to differentiate between my target audience results and those outside the target audience.
Tuesday, 11 January 2011
Monday, 10 January 2011
Tuesday, 4 January 2011
Textual Analysis Magazine Advertisement - Lostprophets
This magazine advertisement is from January’s edition of Kerrang magazine in 2010. Kerrang is a music based magazine specifically designed around the rock and metal genre of music which is directly targeted at the niche market suited to Lostprophet’s style of music. This means that advertising here will be very effective as the majority of people that see the advert will fit the target market.
The contrast between colours in the advertisement creates a dramatic effect as the harsh black background illuminates the stark white text. The use of black conforms to stereotypes and conventions associated with the genre of the music which will attract listeners of the genre. The only other colour used is on the HMV logo which is bright pink and stands out, this is partly because it is a company logo and can not be changed but it could also be argued that the endorsement of such a big company enhances the product and also helps show that the product being advertised is an album.
The context within the advertisement is minimalist and simplistic but provides the vital information in order to advertise
the product. The most eye-catching information is the band name and title of the album which immediately draws the attention of the reader. This not only stands out through use of colour but also through the arti
stic typography which shows images of birds and wings.
This imagery is significant to the band as it is a reo
ccurring symbol that is shown through all of their albums and as part of their band logo. By using a reoccurring image it makes the audience associate the symbol with the band forming a connection.
Other information displayed in the advertisement is the release date of the single which is in large writing so the important information is easily absorbed, above this in smaller writing is the description of the product (the new single), this makes the information very clear to understand and leaves no room for misinterpretation. This could also be displayed because the bands album is also advertised on the same page and by writing this above the date it is clear that it is in relation to the single. Another way the single and the album information is clearly separated is by a single white line which splits the information into two halves and is shown almost as a subtitle giving the main priority to the single. Displaying the two products on the same advert is cost effective as it saves the need for a second advertisement which would be very expensive.
The layout of the advertisement is visually pleasing not only due to the text and separation of the page but also because of the simplistic appearance and empty spaces. These blank areas could be seen as a waste of space, however they make the information easy to absorb as the reader is not bombarded with clutter and useless information.
Overall I think this advertisement is suited to its target market due to the overall appearance and the magazine it is featured in. I think the main success is that the information is ‘to the point’ which makes the reader more willing to absorb it. This is something I will consider when making my own magazine advertisement.
The contrast between colours in the advertisement creates a dramatic effect as the harsh black background illuminates the stark white text. The use of black conforms to stereotypes and conventions associated with the genre of the music which will attract listeners of the genre. The only other colour used is on the HMV logo which is bright pink and stands out, this is partly because it is a company logo and can not be changed but it could also be argued that the endorsement of such a big company enhances the product and also helps show that the product being advertised is an album.
The context within the advertisement is minimalist and simplistic but provides the vital information in order to advertise
the product. The most eye-catching information is the band name and title of the album which immediately draws the attention of the reader. This not only stands out through use of colour but also through the arti
stic typography which shows images of birds and wings.This imagery is significant to the band as it is a reo
ccurring symbol that is shown through all of their albums and as part of their band logo. By using a reoccurring image it makes the audience associate the symbol with the band forming a connection.Other information displayed in the advertisement is the release date of the single which is in large writing so the important information is easily absorbed, above this in smaller writing is the description of the product (the new single), this makes the information very clear to understand and leaves no room for misinterpretation. This could also be displayed because the bands album is also advertised on the same page and by writing this above the date it is clear that it is in relation to the single. Another way the single and the album information is clearly separated is by a single white line which splits the information into two halves and is shown almost as a subtitle giving the main priority to the single. Displaying the two products on the same advert is cost effective as it saves the need for a second advertisement which would be very expensive.
The layout of the advertisement is visually pleasing not only due to the text and separation of the page but also because of the simplistic appearance and empty spaces. These blank areas could be seen as a waste of space, however they make the information easy to absorb as the reader is not bombarded with clutter and useless information.
Overall I think this advertisement is suited to its target market due to the overall appearance and the magazine it is featured in. I think the main success is that the information is ‘to the point’ which makes the reader more willing to absorb it. This is something I will consider when making my own magazine advertisement.
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